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Martin Martin

Overview

Martin Martin is a retail food chain based in Spain that has based its differentiation on commercial specialization. It has more than 60 stores throughout the country including Aragón, Cataluña, Castilla and León, Navarra, La Rioja, País Vasco, Madrid and the Community of Valencia.

Challenge

Martin Martin’s business model wasn’t in line with its strategy and operational growth volume and needed a way to manage its continued growth while also focusing on controlling its core business processes. The company’s growth and expansion led to the emergence of a new business model based on excellence with its foundation being Business Process Management (BPM) technology. The company wanted to transform its business to ultimately become a more flexible and dynamic organization with a faster time-to-market.

Martin Martin decided to use BPM technology to begin transforming the most strategic part of its business – its procurement department. The company uncovered a number of areas in this department that were ripe for automation and set out to reach specific goals including reducing the procurement cycle, gaining real-time insight into procurement status, synchronizing the different areas of the department (logistics, stores, marketing, and administration) so all users have a single view of information and eventually balancing the roles of the department to support the growth of the business.

Solution

Martin Martin selected Metastorm BPM® because it was easy to adapt and integrate with its existing technology environment, its ability to help the company standardize its global procedures, ease of use, and fast development capabilities.

Using Metastorm BPM, Martin Martin has implemented a new procurement model that met all of its needs of being flexible and agile, while at the same time helping the company control its growth while being able to manage and innovate products. The new model also simplified the strategic alignment and management of all the company’s processes, organization and technology.

Another goal of the company was to create an operational control panel that allowed the organization to manage its procurement processes in real time. Martin Martin wanted visibility into the status of purchases (cycle, frequencies, etc) in real time to help gain knowledge into areas of that require improvement. With Metastorm BPM, the company was able to create an environment of control and analysis of the procurement model within its current work environment that could be accessed in real time.

Another aspect that brought the adoption of Metastorm BPM was the implementation of a purchase model oriented to roles. This allowed Martin Martin to combine employee’s skills with tasks within a role that aligned with the business needs. In this manner, the organization achieved quality and productivity goals that its services required.

Finally, Metastorm BPM enabled the transformation of the company’s purchase division into a customer service oriented organization that helped it achieve both internal and external visibility of the process. The organization introduced a vision that allowed each internal division to view each other as a supplier-customer. Because each division had visibility of their new processes and needs, the quality of work and productivity increased considerably.

Results

Using Metastorm BPM, Martin Martin has introduced a unique graphical user interface that facilitates procurement management by enabling access to multiple applications across its purchasing process. Metastorm BPM guides the user in all the necessary steps that must be followed to achieve a correct output of the purchase process.

Following are some of the customer benefits and results:

  • Reduction of purchase cycle time from 40 to 10 days
  • 15% of the resources previously used could be allocated to better serve other customers needs
  • 18% stock reduction
  • 8% increase in purchase margin

In conclusion, Metastorm BPM has allowed Martin Martin to build a BPM environment that helped with adjusting to dynamic market changes and increasing time-to-market.


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